Physics in Canada / La Physique au Canada - 2010 (66.1)
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Getting Inside Hearts and Minds of Journalists Will Help Scientists Make Better Use of the Media

Author(s)
Peter Calamai
Institution
Freelance science journalist and communications consultant
PDF
application/pdf iconJan10-Offprint-Calamai.pdf

Without intending to trivialize the concern and even angst of many Canadian researchers over media coverage of the fate of the NRU reactor and related issues, I believe that a large part of the problem is that scientists often want journalists to be more like them. Or more precisely, to think more like them.

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